In recent times, credit card portfolios have been very profitable for banks, largely due to the booming economy of the late nineties In the case of credit cards, such high returns go hand in hand with risk, since the business is essentially one of making unsecured (uncollateralized) loans, and thus dependent on borrowers not to default in large numbers. Credit card issuers (banks) have several types of costs, Zero interest no transfer feeBanks generally borrow the money they then lend to their customers. As they receive very low-interest loans from other firms, they may borrow as much as their customers require, while lending their capital to other borrowers at higher rates. If the card issuer charges 15% on money lent to users, and it costs 5% to borrow the money to lend, and the balance sits with the cardholder for a year, the issuer earns 10% on the loan. This 5% difference is the "interest expense" and the 10% is the "net interest margin". No transfer fee cardOperating is the cost of
running the credit card portfolio, including everything
from paying the executives who run the company to
printing the plastics, to mailing the statements, to
running the computers that keep track of every
cardholder's balance, to taking the many phone calls
which cardholders place to their issuer, to protecting
the customers from fraud rings. Depending on the issuer,
marketing programs are also a significant portion of
expenses.Charge offs Rewards In the US, as the charge off number climbs or becomes erratic, officials from the Federal Reserve take a close look at the finances of the bank and may impose various operating strictures on the bank, and in the most extreme cases, may close the bank entirely. Qantas Frequent Flyer
co-branded credit cardsMany credit card customers receive
rewards, such as frequent flier points, gift
certificates, or cash back as an incentive to use the
card. Rewards are generally tied to purchasing an item or
service on the card, which may or may not include balance
transfers, cash advances, or other special uses.
Depending on the type of card, rewards will generally
cost the issuer between 0.25% and 2.0% of the spend.
Networks like Visa or MasterCard have increased their
fees to allow issuers to fund their rewards system.
However, most rewards points are accrued as a liability
on a company's balance sheet and expensed at the time of
reward redemption. As a result, some issuers discourage
redemption by forcing the cardholder to call customer
service for rewards. On their servicing website,
redeeming awards is usually a feature that is very well
hidden by the issuers. Others encourage redemption for
lower cost merchandise; instead of an airline ticket,
which is very expensive to an issuer, the cardholder may
be encouraged to redeem for a gift certificate instead.
With a fractured and competitive environment, rewards
points cut dramatically into an issuer's bottom line, and
rewards points and related incentives must be carefully
managed to ensure a profitable portfolio. There is a case
to be made that rewards not redeemed should follow the
same path as gift cards that are not used: in certain
states the gift card breakage goes to the state's
treasury. The same could happen to the value of points or
cash not redeemed. |